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About Us – Devi by Khushi
Not every label has a reason. Ours does.
Devi is a homegrown Indian label that came from a name, a legacy, and a stubbornness to do things the right way. Named after the late
Shri Devishankar — a man who built something lasting through patience and an unwavering belief in his own work — this label carries that same spirit forward. Not overnight, but over time, with care for every decision made along the way.
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Each piece begins as an idea drawn from India’s craft and print traditions — batik, block printing, and the techniques that have existed long before fast fashion had a name. Made to order, in small batches, in anti-fit silhouettes designed for every body, and open to customisation. Made with the kind of attention that cannot be rushed.
This is not fast fashion with a slow fashion label on it. What leaves this studio was made for you, not for a shelf. And when it is gone, it does not come back — because we believe the next piece deserves the same care as the last one did.
That is what Devi stands for. That is the only way we know how to work.